It’s Time for FemTech to Step Up
Our insider’s resource for anyone involved with marketing women’s health brands today.
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The market forces that make it clear now is FemTech’s time in marketing
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The call from the field every FemTech brand needs to answer
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Steps to harnessing the power of social media to build a successful brand presence
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How to recognize and use the marketplace advantages you already have
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How to position your brand to be a trusted leader in the women’s health space
For over 15 years, GrayMatter has been collaborating with medical device and life science companies, positioning, branding, and launching over 150 products and services. Along the way, we’ve learned a thing or two about how to authentically and creatively communicate with both clinicians and patients.
We have a special passion for FemTech — maybe because half of our team is female — and seeing to it that novel products and new technologies reach the women who can benefit from them.
We’ve put together It’s Time for FemTech to Step Up as a resource for you, to share our thinking and our expertise, along with some data, as you prepare to get a new device, procedure, or treatment in front of the people who matter most.